About Us

What to Expect

Focus groups are a qualitative research method used to gather in-depth insights and opinions from a small group of individuals. Our groups typically consist of around 8-10 participants who share similar characteristics or experiences. During a focus group session, a skilled moderator facilitates a discussion on a specific topic or product. Participants are encouraged to freely express their thoughts, ideas, and feelings, while our facilitator ensures that everyone has an equal opportunity to contribute.

Why Focus Groups?

Our focused method allows researchers to gain a deeper understanding of the attitudes, perceptions, and motivations among residents of our Wild and Wonderful state. The insights gathered from these focus groups can be used to inform decision-making, improve services, and shape marketing strategies. Our small group setting provides an essential platform for participants to voice their opinions and for researchers to gain valuable insights into consumer behavior.

In life, you know, they do this in focus groups; if you were in such and such circumstance, what would you do?

- Viola Davis